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Who will read it?
My novel tackles some of the tough issues that we are still wrestling with as a society in general: the prevention of child abuse, rape, woman's struggles, the characteristics of a child molester, not to mention the psychological effects that all of these have on victims of abuse, child or adult. Obviously, it would have appeal for the female audiences, but not exclusively so. General readers of contemporary fiction -- from book club members to casual readers -- will be receptive to the story. The emotional appeal the book makes as well as the character and plot development will compel them to read on, while the issues the book raises will provide ample room for energetic discussions.
Color Me Jazzmyne
Audience & Marketing
What I do to get the word out?
I actively promote and market on a basis that is founded on the strength of consistency and out-of-the-box strategies. I use social media sites as Facebook, LinkedIn, MySpace and Twitter as avenues to build a growing network of passionate readers, authors and reviewers. These forms of media has helped to establish a strong online social media presence. I conduct direct opt-in email campaigns as well as use the services of professional companies who send out newsletters and online author catalogs directly to bookclubs and libraries. I also promote using direct postcard mailings to targeted zip codes that match my readers profile.
Every three months I hold a targeted "book blast" focus day to increase sales and title awareness. I market through reader groups using sites such as Goodreads, Yahoo and Google. I participate in book signings conducted at Borders Book stores, Barnes & Nobles, community events, festivals, and conferences - at least 5-6 per year.
I recently partnered with an author events and promotions company that will be actively marketing my book to up to 30 different book expos and festivals-until Jan 2011. Currently they have begun targeting the prison systems with my book and has received verbal orders for it. I maintain a website and a blog which I actively contribute to. I am partnered with a major PR firm who will be conducting a high-traffic -major cities, radio campaign to begin in May 2010.
I also partnered with PR firm to begin a three-month speaking engagement campaign-May-July 2010. They also will be handling scheduling book signing, book club appearances, guest blog appearances and charity speaking events on a on-going monthly basis.
What type of book is it?
Color Me Jazzmyne is both contemporary fiction and literary entertainment that focusing on character and plot development. Poetic and filled with melodious tones, it derives its inspiration from the real life experiences that many woman and children of abuse face. It is emotional, captivating and sparked with the elements of reality to make a true reader connection.
Getting to the heart of the
reader with each page turned.
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